House of A R & Associates × The Premium Basket
Sales Projection Plan | May 2026 – March 2027
A strategic 11-month roadmap to achieve ₹25 Crore in Premium Dry Fruits & Gourmet Snacking across Tier 1 and Tier 2 cities in India — spanning General Trade, Semi-Modern Trade, and Modern Trade channels.
Business Overview
The ₹25 Crore Opportunity
₹25Cr
Total Target
Overall revenue goal for the plan period
11
Months Duration
May 2026 through March 2027
3
Trade Channels
GT, SMT & MT coverage
11
Cities Targeted
5 Tier 1 + 6 Tier 2 markets
This plan covers Premium Dry Fruits & Gourmet Snacking — a high-growth category driven by rising health consciousness, gifting demand, and premiumisation trends across urban India.
Chapter 1
Market Segmentation Strategy
The ₹25 Crore target is split across two distinct market tiers, each with a tailored go-to-market strategy — premium outlet penetration in Tier 1 and aggressive distribution expansion in Tier 2.
Two-Tier Market Architecture
🏙️ Tier 1 Cities — ₹15 Crore
60% of Total Target
  • Mumbai
  • Delhi
  • Ahmedabad
  • Bengaluru
  • Pune
Focus: Premium outlets, MT chains & gifting market penetration
🏢 Tier 2 Cities — ₹10 Crore
40% of Total Target
  • Surat & Vadodara
  • Indore & Jaipur
  • Lucknow & Nagpur
Focus: Distribution expansion and volume-led growth in emerging markets
Market Split at a Glance
Why This Split Works
Tier 1 cities drive premium value — higher average billing, established MT chains, and a gifting culture that peaks during festive months. Tier 2 cities offer volume growth with rapidly expanding retail infrastructure and rising disposable incomes.

This 60:40 split balances margin optimisation with market reach.
Chapter 2
Month-Wise Sales Plan
The monthly revenue plan is crafted to align with India's festive and gifting calendar — building steadily from May, peaking sharply in October, and sustaining strong volumes through Q1 2027.
Monthly Revenue Targets — ₹25 Crore Roadmap
October is the peak month at ₹4.40 Crore — driven by Diwali gifting and festive season demand. The plan builds momentum from May through a steady ramp-up, sustaining ₹2.40–₹2.70 Cr per month post-festive season.
Month-Wise Targets — Detailed Breakout
Seasonal Sales Rhythm
The sales plan is structured around India's consumption calendar. The festive quarter of October–December alone contributes ₹11 Crore — 44% of the annual target — making pre-season stocking, distributor readiness, and outlet activation critical success factors.
Chapter 3
Tier 1 City Execution Plan
Five Tier 1 cities are targeted to contribute ₹15 Crore across 11 months, with Mumbai leading at 25% share. Each city has a defined contribution structure tied to outlet count and average billing per outlet per month.
Tier 1 — City Contribution Structure
Tier 1 — Peak Month Execution (October)
October is the single largest month at ₹2.64 Crore for Tier 1. Here's how each city performs at peak capacity during the festive season:
Mumbai
₹66 Lakh
1,000 outlets × ₹3,500 avg billing. Largest contributor, driven by MT chains and premium gifting demand.
Delhi
₹53 Lakh
800 outlets × ₹3,200 avg billing. Strong corporate gifting and modern trade pull.
Ahmedabad
₹53 Lakh
800 outlets × ₹3,000 avg billing. Robust gifting culture with strong GT penetration.
Bengaluru
₹53 Lakh
800 outlets × ₹3,200 avg billing. Young affluent consumer base with high premium snacking affinity.
Pune
₹39 Lakh
600 outlets × ₹2,800 avg billing. Growing premium market with strong gifting and MT growth.
Chapter 4
Tier 2 City Execution Plan
Six Tier 2 cities are targeted to deliver ₹10 Crore through volume-led distribution expansion. These markets offer strong upside potential as premium snacking penetrates beyond metros.
Tier 2 — City Contribution Structure
Tier 2 — Peak Month Execution (October)
Tier 2 cities collectively target ₹1.76 Crore in October. The focus is on high-frequency GT outlets and growing MT presence in these rapidly evolving markets.
Surat
₹35 Lakh | 600 outlets
Avg billing ₹2,500/month. Strong trading community with high gifting propensity.
Jaipur
₹35 Lakh | 600 outlets
Avg billing ₹2,500/month. Tourist and gifting demand drives premium snacking volumes.
Indore
₹26 Lakh | 400 outlets
Avg billing ₹2,200/month. Fast-growing food city with strong snacking culture.
Lucknow
₹26 Lakh | 400 outlets
Avg billing ₹2,200/month. Rising urban consumption with premium segment headroom.
Vadodara
₹26 Lakh | 400 outlets
Avg billing ₹2,300/month. Industrial city with steadily growing premium retail footprint.
Nagpur
₹26 Lakh | 400 outlets
Avg billing ₹2,200/month. Central India hub with distribution reach into adjoining markets.
Chapter 5
Outlet Expansion Plan
Achieving the ₹25 Crore target requires a robust physical presence across approximately 6,800 outlets — 4,000 in Tier 1 and 2,800 in Tier 2 cities — with differentiated billing expectations by market maturity.
Tier 1 Outlet Coverage — 4,000 Outlets

Tier 1 outlets are skewed towards Modern Trade, premium standalone stores, and high-footfall grocery chains — ensuring both visibility and premium positioning for The Premium Basket brand.
Tier 2 Outlet Coverage — 2,800 Outlets

Tier 2 expansion prioritises General Trade and Semi-Modern Trade outlets — the primary purchase points for premium dry fruits in these markets — with planned MT activation as infrastructure matures.
Chapter 6
Distribution Structure
The three-tier distribution architecture ensures seamless product flow from the principal to the last-mile outlet. 10 Super Stockists anchor state-level supply, supported by 80–100 distributors covering city and zone territories, activated by a 200+ strong salesforce managing daily outlet servicing.
Key Takeaways
Execution Priorities for ₹25 Crore
Festive Season is Non-Negotiable
October–December accounts for ₹11 Crore (44% of target). Distributor stocking, outlet activation, and promotional readiness must be completed by September.
Tier 1 Premium Play
4,000 outlets in 5 metros with avg billing of ₹3,160/month. Prioritise MT listings, gifting SKUs, and visibility at premium touch points.
Tier 2 Volume Drive
2,800 outlets across 6 cities with structured distributor-led expansion. Focus on depth of distribution and consistent secondary sales.
Distribution Infrastructure
Appoint and activate 10 Super Stockists + 80–100 distributors + 200+ salesmen before May 2026 to ensure Day 1 readiness across all markets.